I think “content writing” is kind of a misnomer for what I do.
Yes, I write B2B and B2C SEO content, but once we get past the alphabet soup, it’s clear that good content writing serves a larger purpose than just to take up space on the internet.
It’s about forging a meaningful human connection with your audience.
And that’s especially true with medical and technical topics.
But making this connection isn’t all that complicated. Here, I’ll even give you the recipe for my secret sauce:
- First, I sift through a mountain of research to get to the heart of your message.
- Then, I meet the reader where they are. I take the time to understand what brought them to your page and where they want to go next.
- Only then do I write. I’ll use the language, voice, and style to match your audience’s needs.
- When all that’s done, I optimize for the search engines. Because what good is great content if it gets lost in the noise?
I’ve helped industry titans, startups, family businesses, magazines, and nonprofits reach their audience more effectively, and more impactfully.